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Product Marketing Communications, Direct Response

Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.
Global Business Marketing team is looking for an experienced marketer to join the Product Marketing Communications team to develop messaging and sales materials for our direct response advertising product offerings.
The successful candidate will have excellent communications skills and mastery of the written word and visual communication. Experience working on product release communications materials is a must.
This role requires the ability to collaborate with product managers and product marketers to develop messaging and collateral to support our direct response advertising product offerings. The ideal candidate has a solid understanding of the digital advertising industry and is an independent self-starter who is comfortable working across global cross-functional teams.
  • Work with the Facebook Product team to understand new direct response advertising offerings and create compelling materials about those product releases for multiple audiences and channels (Facebook salesforce, clients, PR, partners, website, etc.)
  • Create compelling content that shifts long-held perspectives at the highest levels of specific industries
  • Build concise and meaningful stories out of complex information in order to achieve specific objectives
  • Work closely with global cross-functional teams to activate messages in market
  • Create and execute marketing collateral—including things like PowerPoint decks, fact sheets, playbooks, customer stories, newsletters, how-to content, videos, and more
  • 5-7 years experience in marketing communications or product marketing communications. Must be knowledgeable about the direct response advertising industry and experience in digital advertising a plus
  • Ability to think holistically about an integrated marketing plan
  • A passion for the truth well-told
  • Ability to synthetize complex product features and client needs into simple, powerful stories
  • Ability to handle the pace and ambiguity that comes with working in a start-up environment
  • Must exhibit excellent written and verbal communication skills and attention to detail
  • Expertise in Word, PowerPoint, and Keynote; Adobe creative suite a plus
  • BA/BS degree with strong academic background or equivalent experience.

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